Joyce’s Fine Jewelry
If you are a guy that has a beautiful woman that you are madly in love with and want to spend the rest of your life with & marry, you need to buy her that special ring to solidify your love. The wedding ring symbolizes the unbroken circle of eternity. The traditional diamond that sits perched on this meaningful ring dazzles women all over the world, and rightfully so. This elite sparkling gem takes around a billion years to create, give or take a few million years. So, you can understand why we hold these unique gems in such high graces; they are the ultimate romantic token of eternal love.
Now that you know you are going to pop the big question, it’s time go out and find that precious stone that symbolizes your everlasting love for your special lady. I left Deep Creek Lake for Uniontown, PA a bit clueless in the process of finding that perfect stone, and to be honest, expecting to SETTLE for something I didn’t love but hopefully she did. I visited the malls first because even though I had been advised to shop for a ring at a reputable and reliable company (Joyce’s Fine Jewelry to be more specific) I felt I still needed to see what the malls had to offer. After looking through minuscule selections of settings with the companies “premium” diamonds per se, I realized that I had made a mistake. I never really received any helpful advice or got anyone’s input other than “this would look great on her finger”, or “this is our best diamond.” It sounded like a well-rehearsed gig. Looking through the meager inventory, I didn’t see a diamond that dazzled me, and to tell you the truth even their “best” had sort of a yellow hue. But what do I know? I’m not an expert in this department. Is anyone??? The simple answer is ‘yes’.
People, THERE IS A BETTER WAY. I set sail for Joyce’s Fine Jewelry wondering how they could ease the pain of this daunting task. This is supposed to be a special experience, right…? You walk in the door and are greeted by a smiling family business that welcomes you in open arms as part of their family. Joyce and David Katzeff have put 30 years of hard work into building their impeccable reputation in providing honesty, patience, and top-of-the-line jewelry to their customers. April Sabatini sat for hours showing hundreds of amazing settings and even missed her lunch to make sure I was educated on the different styles of rings and how they are made. She had a genuine love for what she was doing and respected the fact that this was a special moment. Never did she rush me or try to “sell” me on something. April provided me her experience and patience in educating me so I was crystal clear in making MY decision.
Ok, the setting is picked and now it’s time to pick THE diamond. My mind instantly flashes back to the malls “premium” diamonds with obvious yellowish color. My mind is set to ease by Brandon Katzeff, who is the son of Joyce and David Katzeff. He sits down with a professional, knowledgeable, family smile and rings the school bell for Diamonds 101. Brandon methodically explains the 4 C’s; Color, Clarity, Cut, and Carat and the ratings associated with them so when the time comes to pick THE special diamond, YOU can pick from a first class selection of diamonds with a better understanding of these sacred gems. Joyce’s Fine Jewelry does not even sell the inferior diamonds that you see at the mall because if they did, they wouldn’t be in business for over a quarter of a century. They pride themselves in quality jewelry and excellent customer service, which leads to repeat business and referrals.
Next, the diamond’s come out and Brandon breaks out the 10x magnification eye piece to SHOW you differences in clarity, color and cut and why and how they are graded and priced the way they are. This was an amazingly fun process. I was educated so much that I mixed up all the diamonds we looked at and actually PICKED the premium diamond of the bunch. The funny thing is that all the diamonds we were given to consider were of the finest quality. The entire process is special because all of the misconceptions and distractions are eliminated, and you have the opportunity to pick with your heart. Being educated beforehand makes this process very special and the staff plays a big role in making this whole process one you will look back on with joy.
It doesn’t matter where you live in this great country, do yourself a favor during that special time in your life and visit Joyce’s Fine Jewelry. They will guide you from start to finish with warmth, experience, and a vast understanding of jewelry and customer service.